Decoding Rick Shiels: A Blueprint for Aspiring Golf YouTubers

Tactics to help grow your Golf brand & business

In the saturated landscape of golf content on YouTube, one name stands out prominently – Rick Shiels.

With millions of subscribers and a dedicated fan base, Shiels has successfully carved a niche for himself in the competitive world of golf content. With 2.72 million YouTube subscribers, he has a bigger YouTube audience than the PGA Tour, LPGA, Ryder Cup, DP World Tour, and LIV Golf combined. That’s impressive.

A quick backstory: Rick began playing golf at Hart Common Golf Club in Westhoughton at the age of 11 and went on to earn a diploma in golf studies at Myerscough College. Ten years after he began playing golf, he started working at Mere Golf and Country Club in Cheshire, England after completing his PGA training and becoming a qualified pro. He then worked at Trafford Golf Centre where, in 2011, he started his YouTube channel, posting videos related to golf in an attempt to gain more customers. In June 2020, he became the first golf vlogger to amass 1 million subscribers.

This article aims to unravel the factors that contribute to his popularity and provide actionable insights for aspiring golf YouTubers looking to emulate his success.