Dior’s Golf Collection Marries Luxury with Sport. And It’s a Strategic Move.
The luxury brand embraces the golf boom with an ’80s-inspired capsule, blending Parisian elegance with sport-infused style.
Golf is having a moment, and luxury fashion houses are pivoting to meet demand.
Dior, one of the most iconic legacy high fashion brands, is the latest to make its mark on the course with a golf-inspired capsule collection, set to drop on April 3 alongside its Pre-Fall menswear line. Designed by esteemed British designer Kim Jones, the collection channels the refined elegance of ’80s Paris and New York, blending classic preppy silhouettes with contemporary sportswear.
The collection leans into the polished aesthetics that have long defined the sport, think polo shirts, V-neck sweaters, shorts, and pleated trousers. But this isn’t just about tradition. For those who prefer a more street-savvy look, the lineup includes velour tracksuits, reflective windbreakers, and argyle knits featuring Dior’s signature CD Diamond logo.
And then there are the accessories. The standout piece is a luxurious black leather golf bag embossed with the Dior logo, which is a statement of status as much as it is a functional piece of equipment. Other highlights include two-tone versions of the Saddle bag, backpacks, and messenger bags, plus a sneaker featuring a check print and fringed tongue, a nod to classic golf footwear.
Dior’s move isn’t happening in isolation. Luxury brands are increasingly stepping into sports spaces, recognizing the market potential. Louis Vuitton’s recent collab with Tyler, the Creator who has long embraced golf in his streetwear aesthetic, is proof that the fashion-golf crossover is here to stay. LVMH, Dior’s parent company, is making aggressive moves into sports, backing the Paris Olympics, Formula 1, high-profile athlete partnerships, and buying an ownership stake in Paris FC.
Even Lewis Hamilton’s recent Dior campaign, which leaned heavily on ski wear and high-performance luxury apparel, signals a broader strategy, fashion houses aren’t just selling clothes; they’re embedding themselves into the culture of elite sports.
With this golf collection, Dior is making a statement: Sportswear can be luxurious, and luxury can be sport-ready. For the new generation of golfers and those who want to adopt the look as part of their lifestyle, this is just the beginning of an intriguing journey.
Thanks for reading, David Skilling.
Follow me on LinkedIn | X | Instagram | Bluesky
If you know someone who’ll enjoy this article, please share it with them.