Hypegolf Clubhouse Returns to New York: A Place of Style, Sport, and Connection
For its fifth anniversary, the golf culture platform transforms Manhattan into a month-long hub blending fashion, performance, and community.
For Hypegolf’s fifth anniversary, the platform is returning to New York with the Hypegolf Clubhouse, a month-long pop-up running from 29 August to 27 September at 147 Grand Street in Manhattan. It’s a deliberate celebration of golf as more than sport: fashion, lifestyle, and community stitched into a single retail-meets-cultural hub.
Since its launch in 2020, Hypegolf has carved out a lane that didn’t really exist before, treating golf with the same curatorial eye that fashion and sneaker culture have long enjoyed. By leaning into performance, design, and community in equal measure, it has become a reference point for how the next generation wants to experience the game.
The Clubhouse 2025 edition follows that same philosophy. Expect apparel from names like MANORS, Reigning Champ, and Pluto of St Andrews, sitting alongside accessories from Jones, Sentinel, Gumtree Golf & Nature Club and others. The aesthetic leans toward what Hypegolf calls “quiet sport”: premium materials, technical precision, and a subtle crossover between fairway function and city wear.
It’s not about loud logos, it’s about looking right whether you’re walking into a clubhouse or a Soho café.
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Exclusivity also plays a big role this year. The Clubhouse will debut Hypegolf’s first collaboration with Oakley, a co-branded line of sunglasses and apparel that bridges performance optics and street utility. There’s also a retro-inspired capsule with Michelob ULTRA and the first-ever Hypegolf x Post Archive Faction (PAF) drop in the United States. These are the kind of releases designed to anchor collections, not just sit in a locker.
But Hypegolf isn’t only about retail. The space doubles as a social hub, with a simulator and weekly After Hours events hosted with the likes of Johnnie Walker, Lexus, and SEGA. Timed around one of golf’s most anticipated team competitions happening nearby, the Clubhouse is as much about capturing New York’s spirit of competition as it is about giving fans a reason to connect off-course.
Perhaps the biggest addition this year is the Hypegolf Clubhouse Classic, a first-ever tournament set for 17 September. Less than half an hour from Bethpage Black, the event is open to golfers of all levels, designed to mix individual play with team-based competition. It’s part festival, part proving ground, an extension of the idea that golf can be serious and social at once.
For a sport going through a lot of change, the Hypegolf Clubhouse offers a rare thing: a physical representation for where golf culture is heading. Not confined to the course, not chasing empty hype, but curating a world where style, sport, and community overlap.
If you want to check it out, Hypegolf Clubhouse 2025 is open August 29 – September 27, 2025 at 147 Grand Street, Manhattan.
Pop-up Period: August 29, 2025 – September 27, 2025
Location: 147 Grand Street, Manhattan
Opening Hours: Monday – Thursday: 11 am – 7 pm
Friday – Saturday: 11 am – 8 pm
Sunday: 11 am – 6 pm
*Opening hours may be subject to change.
Thanks for reading, David Skilling.
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