Malbon Golf’s Côte d’Azur Collection: Where Riviera Chic Meets Fairway Style
A Dive into Malbon’s Latest Golfwear Drop, Inspired by the Timeless Glamour of the French Riviera
The French Riviera has always been a place where elegance and leisure intersect, and it also happens to be one of my favourite regions in the world to visit.
From the golden age of Hollywood icons strolling along the Promenade de la Croisette to the excitement of the Monaco Grand Prix and the effortless chic of Saint-Tropez, the Côte d’Azur embodies a kind of refined cool that few places in the world can match.
Now, Malbon Golf—a brand that has consistently redefined golf style—channels this very essence into its latest collection, offering a fresh take on luxury sports and leisure wear that blends the laid-back sophistication of the Riviera with the needs of the modern golfer.
This isn’t just about slapping some blue and white stripes on a polo and calling it ‘French Riviera-inspired.’ Malbon’s Côte d’Azur collection goes deeper, embracing the full aesthetic, mood, and cultural weight of the region.
Think tailored but relaxed fits, crisp nautical colour palettes, lightweight fabrics, and a certain je ne sais quoi that makes the pieces feel equally at home in a clubhouse or a Saint-Tropez café. It’s a collection that acknowledges the unique duality of the Riviera—where sport and style have long coexisted.
The 1950s and ’60s saw the rise of celebrities like Cary Grant and Grace Kelly turning the region into an international playground for the rich and fashionable. That effortless blend of leisurewear and luxury defined an era, and Malbon taps into that same sentiment with a wardrobe that works just as well off the course as on it.
What makes this drop significant (to me) isn’t just its aesthetic appeal—it’s how seamlessly it fits into a larger shift in golf culture. For years, golf fashion was stuck in a rigid cycle of country club conformity. But brands like Malbon have been leading a renaissance, making golf apparel not just stylish but desirable in a broader cultural context.
Look at how basketball culture has influenced streetwear, or how Football (soccer) has woven itself into luxury fashion. Golf, too, is undergoing a reinvention, shedding its once-exclusive image and embracing a younger, fashion-conscious audience. This collection is a perfect case study in this evolution—proof that golfwear can exist within the worlds of fashion, travel, and lifestyle without feeling forced.
Malbon is far from the first brand to draw inspiration from the French Riviera but what makes Malbon’s take unique, however, is its ability to balance this classic influence with the DNA of modern golf culture.
Where traditional luxury brands focus on high fashion interpretations of the Riviera, Malbon translates it into a wearable, functional collection that aligns with the modern golfer’s lifestyle—one that includes both sport and socializing, performance and play.
This dual-purpose approach is what sets Malbon apart in the golfwear space, making them one of the few brands truly innovating at the intersection of sport and style.
You can check out the collection in the Malbon Online Store.
Thanks for reading, David Skilling.