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The Billion-Dollar Paradox: How The Masters Became Sport's Most Exclusive Money Machine

The Billion-Dollar Paradox: How The Masters Became Sport's Most Exclusive Money Machine

Where scarcity meets strategy—mastering commercial success without the noise.

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David Skilling
Apr 04, 2025
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The Billion-Dollar Paradox: How The Masters Became Sport's Most Exclusive Money Machine
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Augusta National Golf Club during Masters week. It doesn’t chase money, it just prints it!

It’s not about massive sponsor banners everywhere: no influencer lounges or corporate branding exercises. It looks more like a museum than a modern sporting event. And yet, quietly, precisely, with near-military control, The Masters still manages to print money lik…

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