Welcome to Baller Golf

Where the business of golf meets culture, power, and influence.

From athlete deals to brand campaigns, private equity takeovers to cultural moments that shift the conversation, golf is far more than what happens on the fairway. Most coverage stops at the highlights. This goes deeper.

My aim is to share with you:

🏛️ The real stories driving the direction of golf: investors, brands, leagues, and cultural institutions shaping the future of golf globally.

💰 Inside the business: sponsorship deals, athlete endorsements, ownership models, media rights, and platform power moves.

🎨 The cultural fabric of golf: how fashion, music, identity, and social movements intersect with the athletes, clubs, and events that shape our world.

🌍 Why golf is more than entertainment: its role in politics, soft power, tech innovation, and generational identity.

Who We Are

Baller Golf is written by David Skilling, a sports business writer and sports industry insider, with over 50 million annual reads across multiple sports publications.

I’ve worked with pro athletes, teams, agents, and media brands, and run a sports talent agency representing athletes across sports. I’ve worked with Formula 1 World Champions, Boxing World Champions, Olympic Gold Medallists, NFL players, golfers, and footballers who have featured at World Cups, the Premier League, and the MLS.

I’m no journalist, I just love writing about sport. We may not always agree, but let’s try to be civil 🙂

Here are my socials: link.me/mrdavidskilling