Welcome to Baller Golf

Where golf meets culture, business and the changing shape of the game.

Golf is changing well beyond the professional leaderboard. New tours, formats, brands, equipment, destinations and communities are reshaping who the game speaks to and how it presents itself.

Baller Golf explores that evolution through independent stories and analysis covering:

The business of golf: tours, sponsorships, equipment, media rights, investment and the commercial decisions changing the professional and recreational game.

The culture around golf: fashion, travel, design, identity and the people and brands making the sport feel relevant to a broader audience.

The future of the game: new formats, technology, participation trends and the tensions between golf’s traditions and its next generation.

The publication is written for committed golfers, culturally curious fans and people working across the golf industry.

Free editorials and premium intelligence

Baller Golf’s regular editorials are free. They examine the players, products, places and cultural developments shaping modern golf, from the professional tours to the wider lifestyle surrounding the game.

Paid subscribers also receive the weekly Baller Golf Marketing Intelligence Brief.

Each edition identifies six developments golf marketers need to know, then examines what they mean for brands, tours, rights holders, manufacturers, agencies and partnership teams.

If you work in golf, aspire to enter the industry or want to understand how its commercial and cultural sides are evolving, the premium brief is for you.

Upgrade to receive the weekly brief.

About David Skilling

Baller Golf is written by David Skilling, an independent sports business and culture writer whose publications have generated more than 50 million reads.

I have spent more than 15 years working across the sports industry with athletes, teams, agents and global brands. My experience includes representing footballers who have appeared in the Premier League and World Cups, Formula 1 and boxing world champions, Olympic gold medallists and talent from leading sports leagues around the world.

I did not enter sport through traditional journalism. My perspective comes from working inside the industry and writing independently about the stories I believe deserve closer attention.

You may not always agree with me. That is part of the point.